Resume

Joseph Forrest

Web Content Strategist & SEO Writer

Goodlettsville, TN · Remote hello@joeforrest.com linkedin.com/in/joe-forrest-writer nicheof.one

Summary

Writer and editor with 20+ years of making complicated material clear enough to act on. I run editorial and on-page SEO for the Niche of One web network (520 indexable pages) and edit content across a portfolio of websites. Before that I was project manager and technical writer on Google's third-party data center documentation: 1,500+ SOPs across 160+ sites. I write the page, fix the title and meta description, map the internal links, then audit it again after it ships. USAF veteran.

Core skills

Experience

Founder, Editor & SEO Lead Niche of One (formerly J4 Creative Hub) · Remote

Jun 2012 – Present
  • Edit and publish a multi-site content network: 125 published articles, 31 long-form guides and a 202-post archive, plus content for a portfolio of owned and client websites.
  • Built the on-page SEO into the site templates so every article and guide ships with a keyword-led title, meta description, canonical URL, descriptive slug and clean heading structure. All 156 published articles and guides carry a written meta description.
  • Designed the internal-linking architecture: 16 topic hub pages (with a three-post minimum so no hub is thin), related-post rails and guide cross-links. Merged seven overlapping guides into six hubs with 301 redirects to end keyword cannibalization.
  • Made keyword research the first step of every content brief. Top and rising queries from Google Trends set the title, meta description, H2s and FAQ questions, and guides are assigned a primary keyword.
  • Triaged an Ahrefs Site Audit of 600+ errors and traced 563 of them to a single template bug. Then built an in-house crawler that checks titles, meta descriptions, H1s, alt text, thin and duplicate content, broken links and Lighthouse performance after every deploy.
  • Wrote and optimized the network's landing pages (store, pricing, subscribe, advertise, free resources) and a 69-product storefront with Product and Offer schema.
  • Added JSON-LD structured data across the site (BlogPosting, FAQPage, Product, Offer, BreadcrumbList, Organization) and FAQ blocks on 91 articles for rich results and AI answers.
  • Wrote the house content standards: editorial brief, post template, headline rules and a 200-line editing checklist. Nothing publishes without a multi-pass edit, and a scheduled publishing calendar keeps releases on deadline.
  • Set up Google Analytics 4 with Consent Mode v2, fed Search Console data into a custom reporting dashboard, and registered the network with Bing Webmaster Tools and IndexNow.
  • Served as editor in chief of ChaosMagick.com, editing and developing a bullpen of contributing writers.

Project Manager / Technical Writer II CBRE, contracted to Google Data Centers

Feb 2020 – Mar 2023
  • Led creation and standardization of 1,500+ SOPs across 160+ third-party data centers worldwide, working with 70+ stakeholders to meet compliance and quality standards.
  • Wrote the Documentation Management Guide that governed lifecycle, review cycles and approvals for a 2,000+ document library.
  • Set the naming conventions, folder structure and metadata standards for the enterprise documentation system, so content stayed findable at scale.
  • Cut maintenance and operational delays 15% through process refinement and cross-team coordination with technicians, engineers and facilities managers.

Technical Writer II Signature Consultants, contracted to Google Data Centers

Oct 2018 – Feb 2020
  • Wrote 100+ operational and safety guides for new data center launches, cutting onboarding time 20% and lifting compliance 15%.
  • Reviewed procedures, drawings and operations manuals with engineering teams for accuracy and consistency.

Hosting Support Specialist A2 Hosting (Remote) and GoDaddy (Gilbert, AZ)

Nov 2016 – Oct 2018
  • Advised small-business site owners on SEO, web security and CMS optimization, and administered the Linux web servers behind their sites.
  • Wrote technical documentation for hosting products, improving service clarity and support efficiency 10%.

Earlier experience

2001 – 2016
  • Project Coordinator, Weston Solutions and Pond & Company (2012–2016): coordinated 60+ military fueling projects worldwide and wrote technical and compliance reports for $10M+ in contracts.
  • Fuels Specialist (logistics support and training), United States Air Force, Air Force Special Operations Command (2001–2012, separated as Staff Sergeant): updated 200+ technical and training documents across 5 bases; built training programs still in use.

Tools

Analytics & SEO: Google Analytics 4, Google Search Console, Bing Webmaster Tools, Ahrefs Site Audit, Lighthouse, Google Trends, IndexNow, Umami, Matomo

CMS & publishing: Eleventy, WordPress, Substack, Medium, Gumroad, Markdown, HTML/CSS, Git, cPanel

Education & certification